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Mon 18 August 2008

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Consumerism And Why It Can't Continue

As most of you are probably aware our current economy is driven by constant growth and that the success of any commercial venture is always measured by continued growth of sales, earnings, and market share. Since I have realised this myself quite a few years back I have always wondered how such continued growth can be sustained, not just in an environmental perspective.

The Story Of Stuff I have recently come across this site called "The Story of Stuff" which kind of explained how the current economy works and that we can't keep on expecting relentless, continuing growth.

The site features a 20 minute movie where Annie Leonard explains how our economy currently works and how this needs to be changed to enable a sustainable economy which in turn even helps the environment.

One scary fact that I always suspected but thought was a bit of a conspiracy theory is that world economies have been deliberately set-up for more and more consumerism in order to keep the earnings of the big corporations growing.

I do highly recommend taking 20 minutes to watch the movie on the "The Story of Stuff" website to anyone interested in sustainability.

Also, please share your thoughts on what Annie Leonard presents in the movie in the comments section of this article. I'd also like to hear about any ideas this movie might have inspired.

For ourselves, Rosalba and I are most likely to move our superannuation money into an super account that invests more into sustainable companies. We are currently looking at Australian Ethical Supperannuation as we believe that ethical investment includes investment into companies with sustainable practices.

So again, please share your thoughts in the comments section. Remember every civilised and intelligent comment until the end of August 2008 goes in the draw to win the Book of House Plans.

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